Nike Aerogami
Copy
I wrote the description for a new, brand-wide, and super-unique Nike fabric innovation used in running clothes. The copy was used on apparel hangtags and informed campaign and website copy.
Copy
On-demand ventilation. Nike Aerogami is a hands-free technology that reacts to your sweat by opening small vents that let air in and moisture out. No zippers or buttons—just automatic airflow as you go.