Jordan Rise Hijab
Brand and Content Strategy, Messaging Framework, and Copy
The original brief for this highly technical and creative hijab didn't give the product its due. The Art Director and I presented a counter-brief that advised a new packaging form that enabled better storytelling for a hijab that was both unlike and more expensive than others in the market at the time.
I came up with a framework and messaging that helped the consumer understand the unique design and highlighted the product innovations designed to make hijab-wearing women feel comfortable and secure during higher impact sports and activities.
Copy
Staying true to Jordan, the Jordan Rise Hijab highlights innovation and premium comfort made to keep up with everything you do. We collaborated with athletes of all levels to create a first-of-its-kind hijab that you can wear all day and during a variety of activities. With lightweight breathability, stay-in-place fabric and style versatility, it helps you stay focused, confident and comfortable.