Nike Training Equipment
Naming and Product Information Strategy, Brand Voice, and Messaging Framework
An extensive line of training equipment needed a packaging refresh, as new products had been introduced and others were not selling well.
After researching consumer and competitor insights, I reevaluated names, product specifications and communication to create a system that was clearer and more consumer friendly, and that fit into the brand/packaging system. The Art Director and I evolved the packaging through color, language and forms to make important information stand out and easy to understand.