JEANIE GOSLINE

Nike Training Equipment

Naming and Product Information Strategy, Brand Voice, and Messaging Framework

An extensive line of training equipment needed a packaging refresh, as new products had been introduced and others were not selling well. 

After researching consumer and competitor insights, I reevaluated names, product specifications and communication to create a system that was clearer and more consumer friendly, and that fit into the brand/packaging system. The Art Director and I evolved the packaging through color, language and forms to make important information stand out and easy to understand. 

Several items required step-by-step use and/or assembly instructions.

Using Format