Nike Leak Protection: Period
Brand Strategy, Copy
I was responsible for finding the right tone and language for period leak protection, an important evolution and first-of-its-kind innovation for Nike.
I researched competitors and consumer insights, and worked with Brand and product leadership to determine the claims we wanted to make and words we preferred to use that were respectful, modern, and adhered to Brand voice.
I approached the project with particular sensitivity and awareness because of the intimate context of the technology. It was a fun challenge and satisfying project.
Copy
This clothing features Leak Protection—an ultra-thin, super-absorbent liner that helps prevent period leaks. Worn along with a tampon, pad or cup, it gives you an added layer of protection without bulk, for extra comfort and confidence when you're menstruating. Now you can keep doing what you enjoy with peace of mind.